You Have Been in Grind Mode Long Enough!

It's time to choose strategy over struggle and planning over hustle.      

3 Ways We Help Business Owners Like You


Fear 2 Financially Fierce in 180 days Our high touch coaching program is designed for business owners who are ready to be the CEO of their business, develop and execute strategies that create their dream lifestyle and build their legacy.

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Business and financial advice is provided via monthly group calls and document submission for feedback.

Coming Soon

Gena, Fix My Business

A half day workshop where your most pressing business problems are solved. Entities are formed, payroll is set up budgets are created. We don't just talk about it, we get it done!

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You are in the right place if:


1. You didn't expect to be making sales yourself, but you don't have enough cash left over after bills are paid. Problem: The business is not profitable.

2. You didn't expect to be working long hours every week, killing yourself to make your business dream a reality. You have no time to enjoy life. You know there has to be a better way. Problem: You are in grind mode not in CEO mode.

3. You didn't expect to be putting all of your cash into your business and borrowing money at a 60% interest rate, but you are. You are living in the moment. Problem: You don't have a strategic plan to achieve your goals.

4. You thought that once you opened your doors, customers would come. It doesn't work like that. Problem: You have an awesome product but no actionable sales and marketing plan.

Hi, my name is Gena Jones.

As an Attorney, CPA, and business leader with a master's degree in Management from Harvard University, I have seen many wildly successful businesses.

The difference between thriving companies and those that fail, is frequently influenced by who they are listening to regarding strategic decisions. It is important to know where you are going and how you are going to get there.

Lack of planning is one of the most common traits of struggling and failing businesses. I help businesses understand the operational and financial landscape of their business. This allows us to properly plan and execute to help you increase revenue and keep more of every dollar you earn.

You know where you have been.

You know your dreams for the future.

Let's craft a plan to get you there.....on a private jet, of course!  

We Are In This Together!

We understand the entrepreneurial journey and the people who are crazy enough to love it.

We are entrepreneurs.

We have helped hundreds of entrepreneurs increase their profitability, have a 20-40 hour work week, and pay themselves commensurate with the value they provide to their businesses.

This is not a dream, this is your reality when you are a Business Boss!

Our coaching program gives you the freedom to follow your passion AND stay on track with all of the moving parts of your business that you may not be so passionate about.

Coaching from the perspective of a licensed legal and financial professional helps you effectively navigate your business journey.

There are a limited number of spots available. 


"As a business owner, I thought that the most important thing was to make payroll. My business coach showed me that by planning, I can ensure that multiple payrolls are met, without stressing about money being in the bank on pay day. Now, I can focus on my business and its future. "

N. Holt