About
Hi, I'm Gena Jones
I’m not your glass slipper.
I’m the architect behind the legacy you’re stepping into
WHY Do I Do This?
It's story time!
For over 20 years, I’ve helped professionals and entrepreneurs turn complexity into clarity, wealth into purpose, and income into inheritance.
I’m a daughter, a wife, a mom, and now a grandmother. But I’m also a kid from the South Side of Chicago who knows exactly what it means to fight for a future you can be proud of.
I became a mother as a teenager and I heard every “you can’t” and “you won’t” imaginable. I decided they were wrong. I knew my story wasn’t going to end in limitation or statistics. So, I went to work. For myself, for my family, and for future generations.
That grit took me from food stamps and diaper changes to courtrooms and boardrooms. I earned my law degree, became a dual-licensed Attorney and CPA, completed a Master’s degree at Harvard, and earned an LL.M. in Taxation. Along the way, I discovered a gift for solving complex problems that keep people awake at night: tax problems, legal disputes, business crises, just to name a few. I became the person people called when everything was on the line.
But here’s the truth:
I realized saving people from disaster wasn’t enough. I wanted to help people build and protect, not just repair or recover. That’s when I shifted my work from crisis management to business and legacy architecture and strategy. Helping entrepreneurs, professionals, and families not only protect what they’ve built, but multiply it for generations.
Legacy is deeply personal for me. My father’s battles with the IRS were more than financial they were family crises that left marks you can’t see on a balance sheet. I vowed to make sure fewer families have to endure that kind of devastation.
You should know...
Outside of work, I’m a trained chef with degrees in Culinary Arts and Patisserie Arts. I love to cook, entertain, and gather people around a table because the best conversations happen when people feel connected. I’m also a traveler at heart. Showing my children and grandchildren the world is part of my legacy vision. I want them to be global citizens, not just Americans, comfortable and confident anywhere they go.
Today, my work blends everything I’ve learned from my personal journey, my professional expertise, and my love of helping people step into the highest, most impactful version of themselves. I don’t just want to help you make money, I want to help you create something that outlives you. Something your children’s children will thank you for. Because your life’s work deserves an encore
Your next step
Ready to design your life?
If you’re looking for more than help with managing money or balancing your business, you’re ready to grow into the person who builds a legacy that matters now and for generations to come, then we should chat.
