About Us


Palm Tax & Accounting was founded by Paula Forst in 1990. Her daughter, Jennifer joined the firm at the age of 15. Mother and daughter worked together for 30 years, serving the tax and accounting needs of the community. Paula, in an effort to get closer to retirement, transferred Palm Tax & Accounting to Gena Jones, an Attorney CPA with over 20 years of tax and accounting experience. Today, Gena and her daughter continue the relationships, service, and legacy that Paula started all those years ago.

Gena Jones

Attorney, Certified Public Accountant, Certified Tax Resolution Specialist, Certified Fraud Examiner, Mother of six, foodie, and travelust.

Debbie Sandifer

Accountant,  proud grandmother and travel-lover.

Aaliyah Jones

Accounting Assistant, Accounting student and lifelong dancer.